Just spoke to a guy who owns three franchised locations in Pennsylvania.

Sounded very “beaten up.”

I didn’t get into a lot with him, but his biggest concern about hiring us was that he  has lost a small fortune over the years from two different ad agencies (both recommended by his franchisor).

He said he was sick and tired of hearing about theories, branding and market share. He wants techniques to get clients in his door tonight.

So- “What makes you so different?” , became the question.

At the risk of sounding corny, our difference is explained perfectly by the old adage :

“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”

Our systems are built to make it easy for the restaurant to perform and maintain long term.

Instead of preaching from the mount, we get into the foxholes with our clients and show them how to use tactics that bring people in the door, quickly.

I have had a large number of readers come to this site over the past couple of years and I want you to know I appreciate it.

As you may be aware- LSM University.Com has been rolled out! The site is truly a one stop shop for everything related to marketing a restaurant.

You may try the site out for only $2.00- but I want you to have more of an incentive.

Send me an email and Mention “15 For Free” and I will allow you to schedule a free 15 minute consulting call with me to address any of your marketing issues.

Thanks Again,

Scott

Many years ago an Italian economist named Vilfredo Pareto came to the realization that 80% of the Italian Tax revenue always came from 20% of the population.

Taking notice of this relationship, Vilfredo wondered if this 80/20 relationship applied to other endeavors. He studied workers performances in factories, salesmen in certain companies and many other business performance models.

And almost to a few percentage points, he found that 20% of the sales staff accounted for 80% of the companies sales. 20% of the factories workers were responsible of 80% of the overall production. He even found a soccer team that, you guessed it had 80% of their goals scored by 20% of the players.

You’ve probably heard of this 80-20 rule before and you’re probably wondering what it has to do with the subject of firing customers.

Your customer list can probably be divided into a top 20% and bottom 80%. There is also a strong argument to be made for focusing the majority of your efforts on your top 20% and running with that strategy.

That’s not to say you cut ties with the 80%, because you have some potential 20% people in there.

But I am saying that you can take a hard look at those residing in your bottom 10% and politely let them move on to a competitor.

These are the types of customers who complain, want something for nothing and will dump you in a heartbeat if a better price comes along. Identify and cleanse your list of customers who do not value what you offer.

Scott