Saturday, September 4th, 2010 at
12:27 pm
Bouncebacks!
Bouncebacks are simple in store coupons handed to each customer at the point of purchase, when they’ve finished their meal and feel good about you and your restaurant.
Your bounceback offer can be created to build whatever it is you are lacking. Slow at lunch and busy at dinner? Offer your dinner guests a special bounceback coupon for lunch next week. Make certain to limit the times and include an expiration date.
If you’re not using bouncebacks- start tomorrow!
Call us if you need help creating or printing bouncebacks- (513) 341-1112.
Sunday, July 18th, 2010 at
12:27 am
I don’t make it a habit to randomly refer different businesses UNLESS I run into the rare owner who combines knowledge with service…and I can certainly do that with a local sign company in Cincinnati called KS Designs.
Steve Salling the owner is an ex-firefighter who is extremely proficient in not only signs and banners, but promotional products, street signs and a number of other things. If these guys can’t get you exactly what you want or need – give up becuase you ain’t finding it!
Saturday, March 20th, 2010 at
1:18 pm
If you or anyone you know needs a way to automate their customer follow up procedures- I have a GREAT solution for you…
…e-drips!
e-drips leverages email to personalize automatic follow ups which can greatly enhance the CRM procedure for many salespeople.
Take a look at the link above.
Monday, March 8th, 2010 at
6:52 am
CAPITALIZE ON MARCH MADNESS.
College basketball fans elevate themselves to a fever pitch this time of year and seek out watering holes view the NCAA tournament games. I hope you are prepared!
My firm has designed so many different types of in-store bracket games it would be too much to list here but the point is- you should be working right now on your program and implement as soon as the selections are in.
Tuesday, February 16th, 2010 at
9:38 am
Restaurant Marketing, successful restaurant marketing- is many things.
Here is a short list of items that serve to sabotage successful restaurant marketing:
- Shotgun advertising
- Listening to advertising agencies who have never analyzed your local market
- Failing to mingle in your local community
- Worrying about your location
- Complaining about your location
- Complaining about the economy
- Worrying about the economy
- Allowing a bad attitude to exist within your staff
I could go on, but I see these characteristics repeated in many of the struggling restaurants that I consult for.
For the purpose of this brief article, I want you to know that I can turn the first three items on that list around for you, but you’re going to have to change the others within yourself first.