I have identified 6 reasons (excuses) that many of my local business owner friends use to “postpone” their marketing efforts.  (The period of postponement is usually indefinite.)

  1. Quite simply, you don’t like marketing… and you wish someone else would take care of it for you. The ego portion of your psyche has a hard time delegating your marketing.
  2. You’re too busy and don’t have time for marketing… you’re too busy working with your clients and “doing it, doing it, doing it.”
  3. You hate writing and placing in-effective ads that don’t work… you’ve made this costly mistake one too many times.
  4. You are unsure of how to get your prospects attention… and you have a difficult time putting yourself in their shoes.
  5. There is no plan or system for marketing in your business… and consequently you market by a series of unrelated events and occurences.
  6. You’re not sure which marketing tactic, strategy or approach will work best… and you become gripped with “paralysis by analysis.”