The Chinese Bamboo Tree

There is a connection between the Chinese Bamboo Tree and Local Store Marketing- let me try and tie it together for you.

Do you know what happens after you plant the seed of a Chinese Bamboo Tree?

Nothing.

Absolutely nothing, Not in 2 weeks, not even in 2 years. If you didn’t understand how the whole thing works, you would probably give up and dig the seeds up or forget it and move on. You might conclude you got bad seeds…

…or perhaps the soil was wrong…

…or the “location” was terrible.

If you didn’t understand how this tree develops, you would conclude your time was wasted.

Little would you know that in fact, underground a HUGE root system and foundation was growing, year after year.

Predictably.

After year 5 the massive tree is exposed and grows to over eighty feet!

The beginning stages of a Local Store Marketing program works in the same way. You begin slowly reaching out into your local market with programs in each of the LSM categories. You meet people along the way, good people. You get these people to know you, like you and trust you.

You begin the first few weeks with enthusiasm and high expectations. After the second week you are prepared for a windfall from your activities. What Happens?

Nothing. Or very little.

Get the picture?

This is NO time to give up. Every connection, every phone call, every LSM coupon will come back to reward you many times over.

(And it won’t take 5 years!)