Tuesday, February 16th, 2010 at
9:38 am
Restaurant Marketing, successful restaurant marketing- is many things.
Here is a short list of items that serve to sabotage successful restaurant marketing:
- Shotgun advertising
- Listening to advertising agencies who have never analyzed your local market
- Failing to mingle in your local community
- Worrying about your location
- Complaining about your location
- Complaining about the economy
- Worrying about the economy
- Allowing a bad attitude to exist within your staff
I could go on, but I see these characteristics repeated in many of the struggling restaurants that I consult for.
For the purpose of this brief article, I want you to know that I can turn the first three items on that list around for you, but you’re going to have to change the others within yourself first.
Sunday, February 14th, 2010 at
9:53 pm
Kids
Without a doubt we are seeing more direct, tangible results from local store marketing to kids.
When I talk about kids I’m speaking of the 6 to 12 year old, free kids meal sector. If your restaurant is conducive to this demographic then by all means drop whatever else you’re working on and start reaching out to bring these young ones in. GIVE THEM FREE KIDS MEALS WITH NO PURCHASE NECESSARY.
To find them you’ll look no farther than elementary schools, dance studios, gymnastic academies, karate schools, boy scouts, girl scouts, etc. Find the principal, teacher, instructor or whomever and GIVE THEM some free kids meal coupons to award to their students. If you want some incredible samples of ready to order coupons, email me: Email Scott For Kids LSM Coupons
