We are pioneers in the field of Local Store Marketing.

In 2003, Scott Mader developed a unique marketing system for local business owners he consulted with. The system involved creating a virtual marketing division for small business owners who didn’t have the time or resources to market their businesses. The business was named Impact Marketing and grew rapidly from 2003 to 2007. The local Chamber of Commerce asked Scott to hold seminars and classes for new business owners on the best way to market their businesses locally.

Little did anyone know (Scott included) that this local marketing system was to be the precursor to helping restaurant owners throughout the country with Local Store Marketing…

…As a standing member on an invitation only, CEO roundtable group, Scott was approached by one of the other CEO’s after one of the meetings and asked if he would speak with a restaurant chain. After numerous meetings with the restaurant franchisor, IntriMarketing was launched.

Scott quickly devoured any and all information on the topic of Local Store Marketing. He travelled to attend meetings and seminars from self proclaimed LSM experts. He surveyed restaurant owners and corporate headquarters. Two things became apparent to Scott, 1) Local Store Marketing was a hot topic and a few experienced operators use it as their ONLY marketing effort, and 2) most restaurant owners and corporate franchisors have difficulty on how to get LSM implemented where it counts…at the grassroots level.

This exhaustive yet valuable research provided the template for IntriMarketing today and continues to drive our firm as the leader in Local Store Marketing.