WELCOME...
Friend,
Your customers tend to come and go for various reasons. Maybe they drive by and stop in to check your place out.
Or maybe a friend told them to give you a try.
Or possibly they clipped one of those expensive coupons you paid to send out.
In any event...If you're like most restaurant owners I've met over the years, you don't perform restaurant marketing locally.
Not consistently anyway.
Not because you don't like restaurant marketing necessarily. More likely it's because you're not quite sure how.
You come up with ideas, your brother gives you another idea, your cook tells you of something they did at his former employer that worked well, etc.
And so, you try things. You search online for local store marketing, and restaurant marketing. But you have no idea of what really works- because you don't have a system for tracking the efforts in the first place.
In fact, you probably don't have a marketing system for your restaurant at all. You market your restaurant when you NEED more customers, when in fact you should have been systematically marketing the entire time. (Reactive versus proactive.)
Marketing when you NEED more customers for your restaurant is similar to selling stocks when the prices are falling.
You need a system for Local Store Marketing complete with strategy and tactics to put you in control.
My name is Scott Mader and I built a system for Local Store Marketing for restaurants and I consult with restaurant owners throughout the country.
Finally, some GOOD NEWS...
You can stop losing sleep over marketing ideas for your restaurant...
You do have the ability to reach out and bring in more customers who pay more money and will do so more often...
You are about to learn more about Local Store Marketing for restaurants than is known by most advertising agencies...
You will receive much of this information absolutely FREE by simply signing up for our ebook on the form to the right below...
IntriMarketing is the only agency on the planet that can provide you with a template for a Local Store Marketing plan CUSTOMIZED to your unique area.
If you are fed up with wasting time and money on useless advertisements, it's time to build YOUR restaurant marketing strategy... and we have the blueprint!
I cant be any more specific at this point, but LSM University is about to evolve to the next phase and will be rolled out nationwide. Trust me when I tell you this is the only hands on, method of conducting local store marketing where it matters most- IN THE TRENCHES! Stay tuned!
Your partner in the foxhole,
Scott
Why hair salons?
I’ll tell you why, because people who work in salons are in the small talk business. As they service their customers they learn to initiate small talk to build rapport and pass the time. Let’s give them something positive to discuss- your restaurant!
To accomplish this- you’re going to need to give some free trial to the owner and their employees, and when they come in to eat – treat them well.
Here’s what you do- Invite the salon owner over to eat, have them bring a guest and spend a few minutes after they eat discussing your intentions. Tell the owner you wish to generate word of mouth and you’re prepared to give each salon employee 2 free meals per month. In return, you simply want them to discuss their experience at your restaurant with their clients. Finally you will supply each salon employee with a 10% discount card to pass along to their clients.
Good luck.
For those of you who are members of our LSM University site, you are fully aware of the power of marketing to kids. (For those of you who aren’t members, I can’t begin to describe how much LSM material you’re missing out on, for only 9 bucks a month.)
Recently, I was speaking to a restaurant owner in Illinois who happened to have a large number of elementary schools within 3 miles of his location. Unfortunately he also had strong competitors within 1 mile of his location, and guess what… they all aggressively promoted free kids meals on certain days by passing out coupons.
After some investigation I found out that 2 of his competitors were offering the same type of coupon every Tuesday night. Kids eat free between 4-9PM. Apparently the restaurant owners were copying each other (very common) and my client wanted to know if he should copy the same tactic since it must be working.
Being the type of guy who likes to zig when everyone else is zagging, I suggested the following approach:
Go to the local sign guy and ask him to make up a large vinyl sign that proclaims the following:
KIDS EAT FREE HERE!*
No coupons needed- ever.
*with each adult purchase
After 3 weeks, this has proven to be one of the most successful campaigns this owner has offered.
Wonder when the competition will catch on?
Bouncebacks!
Bouncebacks are simple in store coupons handed to each customer at the point of purchase, when they’ve finished their meal and feel good about you and your restaurant.
Your bounceback offer can be created to build whatever it is you are lacking. Slow at lunch and busy at dinner? Offer your dinner guests a special bounceback coupon for lunch next week. Make certain to limit the times and include an expiration date.
If you’re not using bouncebacks- start tomorrow!
Call us if you need help creating or printing bouncebacks- (513) 341-1112.
I don’t make it a habit to randomly refer different businesses UNLESS I run into the rare owner who combines knowledge with service…and I can certainly do that with a local sign company in Cincinnati called KS Designs.
Steve Salling the owner is an ex-firefighter who is extremely proficient in not only signs and banners, but promotional products, street signs and a number of other things. If these guys can’t get you exactly what you want or need – give up becuase you ain’t finding it!
