WELCOME...
Friend,
Your customers tend to come and go for various reasons. Maybe they drive by and stop in to check your place out.
Or maybe a friend told them to give you a try.
Or possibly they clipped one of those expensive coupons you paid to send out.
In any event...If you're like most restaurant owners I've met over the years, you don't perform restaurant marketing locally.
Not consistently anyway.
Not because you don't like restaurant marketing necessarily. More likely it's because you're not quite sure how.
You come up with ideas, your brother gives you another idea, your cook tells you of something they did at his former employer that worked well, etc.
And so, you try things. You search online for local store marketing, and restaurant marketing. But you have no idea of what really works- because you don't have a system for tracking the efforts in the first place.
In fact, you probably don't have a marketing system for your restaurant at all. You market your restaurant when you NEED more customers, when in fact you should have been systematically marketing the entire time. (Reactive versus proactive.)
Marketing when you NEED more customers for your restaurant is similar to selling stocks when the prices are falling.
You need a system for Local Store Marketing complete with strategy and tactics to put you in control.
My name is Scott Mader and I built a system for Local Store Marketing for restaurants and I consult with restaurant owners throughout the country.
Finally, some GOOD NEWS...
You can stop losing sleep over marketing ideas for your restaurant...
You do have the ability to reach out and bring in more customers who pay more money and will do so more often...
You are about to learn more about Local Store Marketing for restaurants than is known by most advertising agencies...
You will receive much of this information absolutely FREE by simply signing up for our ebook on the form to the right below...
IntriMarketing is the only agency on the planet that can provide you with a template for a Local Store Marketing plan CUSTOMIZED to your unique area.
If you are fed up with wasting time and money on useless advertisements, it's time to build YOUR restaurant marketing strategy... and we have the blueprint!
If you or anyone you know needs a way to automate their customer follow up procedures- I have a GREAT solution for you…
…e-drips!
e-drips leverages email to personalize automatic follow ups which can greatly enhance the CRM procedure for many salespeople.
Take a look at the link above.
CAPITALIZE ON MARCH MADNESS.
College basketball fans elevate themselves to a fever pitch this time of year and seek out watering holes view the NCAA tournament games. I hope you are prepared!
My firm has designed so many different types of in-store bracket games it would be too much to list here but the point is- you should be working right now on your program and implement as soon as the selections are in.
Restaurant Marketing, successful restaurant marketing- is many things.
Here is a short list of items that serve to sabotage successful restaurant marketing:
I could go on, but I see these characteristics repeated in many of the struggling restaurants that I consult for.
For the purpose of this brief article, I want you to know that I can turn the first three items on that list around for you, but you’re going to have to change the others within yourself first.
Without a doubt we are seeing more direct, tangible results from local store marketing to kids.
When I talk about kids I’m speaking of the 6 to 12 year old, free kids meal sector. If your restaurant is conducive to this demographic then by all means drop whatever else you’re working on and start reaching out to bring these young ones in. GIVE THEM FREE KIDS MEALS WITH NO PURCHASE NECESSARY.
To find them you’ll look no farther than elementary schools, dance studios, gymnastic academies, karate schools, boy scouts, girl scouts, etc. Find the principal, teacher, instructor or whomever and GIVE THEM some free kids meal coupons to award to their students. If you want some incredible samples of ready to order coupons, email me: Email Scott For Kids LSM Coupons
Here’s the moral of this story, upfront:
Purposefully train your entire staff to look for opportunities to create a “star moment” with a customer.
Now to my story. Last week I had my days mixed up and pulled up an hour early to my local Starbucks for a caffeine fix. After tugging on the locked door I headed back to my vehicle. “Hey, where you going?”, rang out behind me. I turned to see a young lady at the door.
Her name was Maria and she was in the middle of opening, but invited me in. Maria whipped up a white chocolate mocha and continued with her duties. Impressive.
Ask yourself these questions…
Was this a big hassle for Maria? Probably not.
Did Starbucks make a killing on this one sale? No.
Do you understand why this action is so critically important for you and your staff? (I hope you answer yes here.)
There are 4 copycat coffee houses within 4 miles of where I live and work. To this point I could care less which ones I frequented. Often I would meet customers or friends in whichever location was closer at the time.
Now, there is one coffee house I will visit.
Does Starbucks train their staff to create these “star moments” on purpose? Probably, really doesn’t matter though. What matters is if YOU do.
